More Calls. More Contracts. More Roofs.
Get a professional roofing website for free. Upgrade to instant satellite estimates, an AI chatbot that answers homeowner questions 24/7, and automated reviews when you're ready.
How fast do you respond to leads?
Slow responses cost you
$23,800/mo
RuufPro responds in under 5 seconds — 24/7
Respond Instantly — FreeSource: Lead Connect — 5 min response = 21x more conversions
This is exactly what your customers see. Enter any address and watch it work — satellite-measured estimates in seconds.
Demo Roofing Co
Satellite-measured roof data combined with local pricing. Takes about 2 minutes.
That estimate just became a lead in your dashboard.
Name, email, phone, roof specs — all captured automatically. Every homeowner who tries it becomes your lead.
Start Getting LeadsThis is a live demo with sample pricing. Your widget uses your real rates.
Why This Matters Right Now
In December 2025, Google launched an “Online Estimates” filter for roofing searches. Roofers without online pricing are now hidden. Most roofers don't even know it exists. RuufPro's estimate widget is the fastest way to qualify.
of homeowners want pricing before they call
of roofers don't show pricing online (industry estimate)
Google launched the Online Estimates filter
Why Your Site Gets Found
Most roofing websites are invisible. Yours won't be. Here's what we build into every site — automatically.
You're 10 minutes from Brandon. A dedicated page for that city gives Google a reason to show you there. We build one for every city you serve.
Responding in under 5 minutes makes you 391% more likely to qualify a lead. Your site has click-to-call on every page and a contact form that texts you the second someone reaches out. You're not chasing leads — they're finding you.
What We Handle for You
Google-friendly page structure built into every page
Sites with proper structure rank higher in local search
Your business name, city, and services in all the right places
Consistency across your site is the #1 factor Google uses for local rankings
Fast-loading images that don't slow your site down
53% of visitors leave after 3 seconds — your site loads in under 3
Phone number clickable on every page, every device
Phone callers convert at 37% — 10x higher than form fills
A separate page for each city you serve
Each page gives Google another reason to show you in that area
Works perfectly on any phone, any screen size
82% of roofing searches happen on mobile
Most roofers pay an agency $500/month for this. Yours is built in.
Get My Free SiteTools That Pay Back
Everything you need to turn website visitors into booked jobs — without leaving the roof.
The estimate widget uses Google's satellite data to measure the roof and calculate a ballpark price using your rates. Every visitor becomes a lead — even at 2am.
Every estimate captures name, email, phone, and roof details.
Your Website
Get a free instant estimate
Satellite data measures the roof automatically.
Ballpark estimate
$14,200
2,450 sq ft · Asphalt · Moderate pitch
The moment a homeowner requests an estimate, RuufPro sends them a branded PDF report with your logo by email and a text with a direct line to you. You get an alert with their name, phone, address, and roof details — automatically synced to your CRM.
Roofers who respond in under 5 minutes win 238% more jobs. You respond in under 5 seconds.
Download the RuufPro dashboard to your phone — it works like a native app. Get real-time push notifications the instant a lead comes in, even on the job site.
What the homeowner gets
IronShield Roofing
estimates@ironshieldroofing.com
Your Roof Estimate — 742 Evergreen Terrace
Hi Robert, thanks for requesting an estimate! Based on satellite measurements of your roof, here's your ballpark estimate:
Estimated Cost
$14,200
2,450 sq ft · Asphalt · Moderate pitch
What you get
RuufPro Leads
alerts@ruufpro.com
New Lead: Robert Chen — 742 Evergreen Terrace
Name: Robert Chen
Phone: (214) 555-0147
Address: 742 Evergreen Terrace
Estimate: $14,200 — Asphalt, 2,450 sq ft
Riley is your AI assistant — trained on your business, your services, your pricing. She answers homeowner questions instantly, captures their info, and hands you a qualified lead. Works 24/7, even when you're asleep.
64% of homeowners research contractors after business hours. Riley never clocks out.
Riley
IronShield Roofing Assistant
Works on your RuufPro site or embed on any existing website.
After a job is marked complete, RuufPro emails the homeowner a friendly review request — your business name, one big button, done. No awkward asking. No forgetting. Just 5-star reviews on autopilot.
Roofers who ask for reviews close 5x more jobs.
From: IronShield Roofing via RuufPro
To: sarah.mitchell@email.com
How was your experience with IronShield Roofing?
Hi Sarah, thanks for choosing IronShield Roofing! If you have a minute, a quick review would really help us out.
Sent on behalf of IronShield Roofing
Your Lead Dashboard
See Every Lead. Track Every Job. Manage Every Review.
All in one place — right from your phone or computer.
Interactive walkthrough — click through to explore
All of this for $149/mo. No contract. Cancel anytime.
Unlock Pro Features — $149/moOne roofing job pays for 4+ years of Pro.
How It Works
Enter your business name, phone, and city. That's all. We generate everything — design, copy, SEO, hosting.
Pick your template, add your logo and photos, set your service area. We handle the SEO, hosting, and design.
Homeowners find your site, get an instant satellite estimate, and you get a text the moment they reach out — no chasing required.
The Real Cost
Drag the sliders to match your business. Watch the number.
You’re spending
$3,740
every month on shared leads
That’s $44,880/year on leads that go to 3-4 other roofers too
With RuufPro, leads come from your own website — $0 per lead. You’re currently spending $3,740/mo for leads shared with your competitors.
Free. No credit card. Takes 4 minutes.
Google Ads avg CPC for roofing: $6-12. Avg cost per lead: $150-250. Source: WordStream, ServiceTitan industry benchmarks.
How We Compare
| RuufPro | Roofle | Roofr | Cannone | Agency | |
|---|---|---|---|---|---|
| Monthly cost | $149/mo (Pro) $0 (site only) | $350/mo | $249–349/mo + $149 widget | $199–399/mo | $500–2,500/mo |
| Setup fee | $0 | $2,000 | $0 | $0 | $500–5,000 |
| Free website | |||||
| Satellite estimates | |||||
| Contract required | Varies | Monthly | Usually | ||
| Setup time | 5 minutes | Days | Hours | Days | Weeks |
The Math
Roofle costs $6,200/year ($350/mo + $2,000 setup). RuufPro costs $1,788/year ($149/mo, no setup). Same satellite estimates. Save $4,412 in year one.
Limited Early Access
We're opening RuufPro to a small group of founding roofers first. You get our full attention — and a free professional website.
access for founding roofers
We're just getting started. You get our full attention and a direct line to shape what we build next.
for your professional site
No credit card. No trial. A real website that makes your phone ring.
to a site built to rank
Fast. SEO-optimized. Easy to edit from your dashboard. While your competitors are still on page 3, you'll be getting the call.
Pricing
No setup fees. No contracts. No per-lead charges. Cancel anytime.
Your phone rings. Your leads come to you.
The Math
The average roof replacement is $8,500. One job from your website pays for over 4 years of Pro.
No Contract. No Risk. Cancel Anytime.
If Pro doesn't pay for itself in 30 days, cancel with one click — no fees, no calls, no questions. One roofing job covers over 4 years of Pro. We bet you'll get one in the first month.
The free website is genuinely free — no credit card, no trial, no catch. We make money when you choose Pro at $149/mo. No per-lead fees, no setup costs, no contracts. No salesperson will ever call you.
FAQ
A real roofing website that makes your phone ring — set up in 5 minutes, free to start, no credit card required.